Following a competitive pitch in, McCann were appointed to lead the creative to re-launch the brand and drive footfall across 22 stores. Creating a lasting brand structure for the adverts that also started to produce a lasting legacy of Mappin & Webb’s purple.
The art direction of this year’s campaign was to capture the essence of an enduring British love a challenge that I truly enjoyed from stunning Stately homes to one of the most creative photographers I have ever worked with.
